Stevenage Bioscience Catalyst
Elevating brand presence for UK’s top life sciences hub with a design-led strategy for growth.
Stevenage Bioscience Catalyst is the UK’s leading location for therapeutic innovation, providing world class capabilities in cell and gene technologies. Stevenage Bioscience Catalyst offers a vibrant campus providing wraparound science and business support to major organisations such as GSK, LifeArc and Cytiva, and many exciting startups. The company needed to communicate to potential clients its offering and the benefits of its unique selling points, such as its location in the ‘Golden Triangle’ (proximity to London, Oxford and Cambridge); its modern facilities and community amenities; cutting edge specialist lab equipment; and its unparalleled business support and industry networking opportunities.
“I was impressed at their depth of design knowledge … and producing digital and traditional creative content at speed.”
As the organisation had no in-house professional design capabilities, we collaborated closely with the Marketing team to produce print and digital marketing collateral to be disseminated across various web, social and traditional media platforms. Working to strict branding guidelines, we created brochures, leaflets and adverts in multiple formats to showcase the campus, individual buildings and facilities, and the plethora of benefits offered to potential tenant companies. To reenforce the strength of its branding within the sector, we ensured that the organisation’s conventional visual identity was applied consistently and impactfully at every touch point, including events, which featured branded roll-up banners, environmental graphics, and modern staff uniforms. The design strategy was to maintain the established look of the brand and simultaneously evolve visual elements where appropriate, focussing on recognisable colour application and compelling imagery, combined with clear messaging. Once the various marketing assets were released through digital channels, the Marketing and Sales teams immediately noticed an increase in enquiries and interest, leading to further opportunities for client engagement. Sureyya Hilmi, Head of Marketing, said “I was impressed at their depth of design knowledge, as well as extensive skillset in both managing the creative project with senior stakeholders and producing digital and traditional creative content at speed.”